PRIME Creations

The context

PRIME Creations is Harley’s own creator brand. It combines YouTube and social content with visual design, product concepts and a supporting website — hands-on experience of building and operating an online presence.

The brief

Make ideas instantly recognizable across video, thumbnails and the website, while keeping the content and community moving. The creative work needed to be distinctive on a small screen and connected beyond a single video.

The work

• Managed the PRIME Creations YouTube and social presence, combining content with the day-to-day operation of the channels.
• Developed visual content and thumbnail presentation around collections, products and original ideas.
• Created custom bottle design concepts and a Photoshop tutorial with a reusable mockup.
• Connected the creator brand to the Prime Lights website, including its tutorial, design resources and competition content.

What came together

A creator brand with a public audience of over 4 million YouTube subscribers and more than 1.9 billion channel views. The project brings together design, content and website experience at substantial audience scale.

YouTube public figures checked October 2026: 4.25 million subscribers and 1,966,070,145 views. Counts change over time. These describe total channel scale, not an attributed client growth result. PRIME Creations is Harley’s own project; concepts do not imply an official PRIME Hydration partnership.