DexCloudUS
Beauty branding & packaging

Laneeka Beauty

An elegant beauty identity in forest green, cream and gold, carried through packaging, print and social creative.

The workLogo, brand system, packaging and marketing graphics
View on Behance Explore the design
Laneeka Beauty: product packaging collection
Project scope
Branding
Project scope
Graphic design

The context

Laneeka Beauty combines refined serif lettering with botanical colors and natural textures. The identity is explored across product packaging, stationery, shopping bags and promotional artwork.

The brief

Create a consistent beauty-brand language that works on a small product label as well as larger print and digital applications.

The work

  • Designed the main wordmark and supporting circular brand marks.
  • Developed a forest-green, cream and gold color palette.
  • Applied the identity to bottle, jar, box and shopping-bag mockups.
  • Created business-card, poster and social presentation designs.

What came together

A cohesive identity shown across the customer’s experience of the brand, from the packaging to promotional creative.

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