Logo design collection

Logofolio

A collection of six logo studies, exploring distinctive symbols, monograms and wordmarks.

The workLogo design and identity exploration
Logofolio: geometric monogramLogofolio: circular symbol studyLogofolio: radial symbol studyLogofolio: illustrative emblemLogofolio: interlocking monogramLogofolio: woody’s Tackle Box wordmark
Project scope
Branding
Project scope
Graphic design

The context

This collection brings together six standalone logo presentations from Harley’s design portfolio. Each uses a restrained canvas to keep attention on the shape, balance and character of the mark.

The brief

Explore recognizable identities across different visual styles, from geometric symbols to illustrative wordmarks.

The work

  • Developed individual symbols and monogram treatments.
  • Explored color, proportion and negative space.
  • Presented each identity as part of a consistent portfolio collection.

What came together

Six distinct logo studies, shown together as an overview of identity-design approaches.

FROM THEIR PROJECT TO YOURS

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More from the portfolio.

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